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Post-Campaign Needs Assessment and Funding Priorities for CMU Public Broadcasting
A service of Central Michigan University, CMU Public Broadcasting’s mission is to:
Our Vision: CMU Public Broadcasting strives to be a positive influence in our communities. We work to be responsive to the needs of our viewers and listeners and to be the recognized source in central and northern Michigan for:
Our Values: CMU Public Broadcasting embraces cultural diversity and provides a forum to better understand our rich heritage. We believe that education is essential to improving our future and that lifelong learning is desirable and necessary. We believe an informed public is better equipped to make decisions on the social issues that face our communities. CMU Public Broadcasting prides itself on presenting a balanced schedule of thoughtful programs that have the potential to change lives. Yet, even though we are known for our outstanding PBS shows, such as NOVA, Masterpiece Theater and Sesame Street – and NPR programs like Morning Edition, All Things Considered and Prairie Home Companion – we are much more than just a television and radio station. Our commitment to non-broadcast outreach projects and partnerships in the community sets us apart from commercial broadcast stations. We work to be responsive to the needs of our listeners and viewers by listening to them, identifying important issues in our communities and offering programs and services that empower individuals to make informed decisions. As we enter into the age of digital broadcasting, television and radio are only two of the means by which WCMU delivers information to our community. Today, WCMU uses digital technology, the Internet, interactive CD-ROMs, DVDs and good old-fashioned face-to-face meetings to exchange ideas, promote lifelong learning and enrich lives. To download the full Post-Campaign Needs Assessment for CMU Public Broadcasting in Adobe PDF format, click here. For additional information about the CMU Public Broadcasting and its initiatives, contact:
Edward
B. Grant, General Manager CMU Public Broadcasting
Michael
A. Leto, Vice President of Development and Alumni Relations
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